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The World of YouTube: Chloe Morello

לפוסט בעברית לחצו כאן

Hi everyone,

Ignoring the fact that I again haven’t posted in over two months, I’m going to start today’s post with a short story.

A bit over 4 years ago I took a makeup course at a company named Il Makiage. While taking the course we learned how to apply makeup the correct way, learned about different makeup techniques and most importantly we learned how to draw a winged liner. I can’t tell you how many times I tried to learn and up to this day I still cannot create a winged liner properly. Even if one eye comes out good the other always comes out looking like a huge mess. I will say that today I am much better at it than I was 4 years ago but in order to get it right I need at least half an hour so for the most part I just give up in advance. Who has time for that? Back to the story – during the time of the course I got extremely frustrated with the fact that I could not make winged eyeliner work for me and I didn’t know what to do. After hours of trying to help me, a friend that was taking the course with me suggested that I look for a tutorial on YouTube. “YouTube?” I asked her, “Isn’t that only for music?” Oh how naive I was.

That same evening I sat down and searched on YouTube for a winged liner tutorial and the first video that popped up was by Blair Waldorf from Gossip Girl! I didn’t know she made YouTube videos…and of course I quickly realized this wasn’t actually Blair Waldorf (or as she is known by her real name, Leighton Meester) but an Australian look alike named Chloe Morello. And that was the evening I discovered the beauty world on YouTube – which imo was a lot more innocent and a lot more honest back then than it is today. That entire evening I sat and watched all of Chloe’s videos (aka – binge watching), and in other words – I was addicted. Slowly I discovered more and more Beauty YouTubers while at first I discovered mostly Australian gurus such as Lauren Curtis, Karissa Pukas, and Shannon from New Zealand. Through Chloe I also discovered the legendary Nikki Tutorials which tbh I barely watch today. Only after about a year did I discover my favorite YouTuber of all, the one and only Kathleen Lights, which at the time had ‘only’ about 200k subscribers.

And since that evening 4 years ago I’ve been an avid YouTube watcher and today I am subscribed to no less than 35 different Beauty channels. Do you see where my deep addiction comes from? I don’t consistently watch all these channels and there are few YouTubers who I watch every single video of theirs, but I like having options and different opinions to choose from.

Through the years, as the popularity of beauty channels grew on YouTube, brands realized that in order to expand their brand and audience they need to collaborate with these YouTube beauty influencers. If it’s sending them PR packages or actually collaborating with the influencer, these moves are beneficial for both the brand and the influencer as the brand has more exposure with the influencer’s viewers and the influencer gets more exposure outside the YouTube world.

Since I do have a lot of love for many of the YouTubers I follow, I’ve been supporting them and over time have purchased numerous products they released in collab with other brands.

And so – I’ve decided to start a new series on my blog – The World of YouTube! In this series I will write each time about a different YouTuber and her collabs with different brands. In these post I will write only about collabs, and not the influencer’s own brand (which I will dedicate seperate posts to).

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And of course, I will dedicate the first post in this series with the one who started it all for me – Chloe Morello.

Image result for chloe morello

About the YouTuber:

Chloe is a 26 year old Australian influencer who started her channel over 5 years ago and since her channel has grown (and keeps growing) immensely. As of right now she has over 2.2 million subscribers on her channel and almost 1 million on her Instagram. In most of her videos Chloe tries new products and creates many different looks in her makeup tutorials which always look incredible. Imo she is a stunning woman (she’s a mixture of Leighton Meester and Minka Kelly!) though I do think she doesn’t need all the botox she has in her face (I never understood the attraction but to each their own! if it makes her happy – that’s what counts). My favorite thing about Chloe? Her sense of humor. She is well aware of the fact that makeup is just makeup and not a serious matter, and that’s exactly how she treats it. She doesn’t take it too seriously and constantly laughs at herself and I think that’s just wonderful. She cracks me up every single time…love her!

If you want to see this beautiful lady, feel free to check out her videos on her YouTube channel.

Collabs

As far as I know, Chloe took part in two different collaborations; One with Revlon and the other with Ciaté London.

The collab with Revlon is available only in Australia and New Zealand, therefore I do not own it and cannot review it. I have heard though that it is quite successful. See created two contour kits with the brand – named “Sculpt + Highlight Contour Kit” – one for light to medium skin tones and the other for medium to dark. Each of these palettes contain 2 bronzing shades (one for contouring and the other for bronzing) and 2 highlight shades (one for brightening and concealing and the other is a shimmery one for highlighting). Wish I could get my hands on this!

The second collab is also the more interesting one, with Ciaté London.

In the original release, a whole bundle was created named the Chloe Morello Beauty Haul. This bundle includes a makeup bag which can fit all the bundle items, a deluxe sized mascara and liquid lipstick (which are both part of the permanent collection), and the star of the show – an eyeshadow palette, which was created along with Chloe (she chose all the shades). The Beauty Haul in this form is no longer available. You can however get each of the products individually (except for the bag) in full size.

I was lucky enough to get the entire bundle when it was first released and that’s what I’ll be reviewing today. Let’s start!

Chloe Morello & Ciaté Beauty Haul

The entire bundle comes in a beautiful decorated box, with Chloe’s face is on the back along with a description of the products. As I’ve just mentioned it includes 4 items – a makeup bag, deluxe sized liquid lipstick and mascara and the eyeshadow palette.

The box which contained all the products

The kit also came with a card which included a short message from Chloe herself but unfortunately I couldn’t find it anywhere. You can see it in this photo from my Instagram which was taken when I first got the bundle.

I don’t have too much to say about the makeup bag. It is a faux leather bag in a deep navy shade with rose gold details – it has the company name and stars embossed on the bag. Attached to the zipper is a tassel which is pretty nice – see for yourselves! The only downside to it is that the tassel keeps falling off (I guess the glue isn’t holding it well enough) and that the rose gold detail has slightly faded away and looks a tad bronzey. These issues though are no big deal for me since I do really enjoy the bag.

Wonderwand Mascara

The mascara in this haul is a travel sized one and contains 6 ml of product, while the full size contains 9.45 ml. It is a classic black mascara and the packaging is silver with white stars embossed on it (the same stars you see on the bag). The wand has a unique design – it is thick on the edges and thinner in the center (hourglass shaped) which is meant to give the lashes more volume. The mascara is meant to last for 24 hours and give a more dramatic look. It is also meant to lengthen and curl your lashes easily. After I have been using it for quite some time I can say that it indeed makes your lashes look more dramatic,  it thickens and separates them easily. I haven’t actually tried wearing it for 24 hours straight but it did last a good 7-8 hours. After this time though it began to flake and irritate my eyes.

The Wonderwand reminds me a bit of the Too Faced Better Than Sex mascara, only that I really don’t like the latter (sorry – unpopular opinion!). The Better Than Sex one looks nice when first applying but it doesn’t hold the lashes well and soon enough it starts crumbling, making a black mess under the eyes and just irritating them. Although the Wonderwand does flake a bit it doesn’t make as much of a mess as the Too Faced one, it holds the lashes well and doesn’t irritate the eyes too badly.

Generally speaking this is not a bad mascara (except for the obvious cons I’ve mentioned). I enjoy using it when I know I don’t need to be with it for many hours such as just going out with a friend or to a movie etc.
If you like your lashes extremely black and full of volume I would recommend you try it, as long as you don’t have sensitive eyes as I do.

The mascara in it’s full size is $22.

Here you can see the mascara in action! (and there are more photos coming up)

Liquid Velvet Moisturizing Matte Liquid Lipstick in Pin Up

This is not my first time trying the Ciaté liquid lipsticks, in fact, I first wrote about my experience with them after receiving one in a Sephora Favorites lip bundle. From that experience and my experience with this shade I can confidently say that I love this lipstick’s formula, I’ve been impressed with it both times I’ve tried it.

The Ciaté formula is the kind that is more comfortable on the lips, it has more of a moussey texture and doesn’t dry down completely on the lips therefore it is not completely transfer proof. Having said that, it still lasts a long while on the lips (about 5-6 hours) before it starts fading away. This liquid lipstick is super pigmented and applies smoothly, evenly and fully opaque on the lips while the applicator (which is shaped like a teardrop and picks up product on both it’s sides) really help the application to be easy and precise.

Pin Up is a gorgeous berry shade which I think would be perfect for the upcoming fall. What do you think of it?

You can get the full size lipsticks for $19.

Pretty Fun and Fearless Palette

We’ve reached the most interesting and most talked about piece of the collection – the Pretty Fun & Fearless eyeshadow palette.

The palette has the most beautiful design (and is almost identical to the box it comes in) – the background is a combo of navy blue and deep purple with large bright pink flowers all over it along with silver and golden stars and with golden flamingos as well. The name of the palette along with the company logo are embossed in silver lettering. To the right there is a pink flower sticker and on the sticker it states that Chloe Morello created this palette.

When opening the palette you can see it contains a generous mirror and the rest is pretty identical to the exterior design. The palette contains 15 eyeshadows; 6 shimmer ones and 9 matte ones. The entire palette contains 15 grams so with a quick calculation that means each shadow contains 1 gram.

When I first read reviews of this palette all I saw was how soft and buttery all these shadows are, especially the shimmer one. I was a tad disappointed but also pleasantly surprised to find that the opposite is the truth – while the shimmers were not buttery nor soft the mattes were so soft and incredible. Once I started using the palette though I quickly fell deeply in love!

All the shadows in this palette work perfectly with each other, blend easily and just look fabulous. They have just the right amount of pigment – not so pigmented that you can’t blend but pigmented enough to pack on shadow without having to dip into the palette every two seconds.

The shimmer shadows require a bit more attention than the matte ones. Just tapping into the shadow isn’t really enough to pick up product onto the brush so you need to dig into the shadow (which causes them to suffer from a bit of fallout, but not a devastating amount). If you want even more shine to them I recommend using Fix+, though I rarely feel the need to. Even though when finger swatching they don’t look their best, on the eye they look quite beautiful and the slight shimmer really opens up the eyes.
The shimmers blend seamlessly with the matte shadows, which in my eyes are the stars of the palette. I don’t have a bad thing to say about them.

All the shadows last about 8 hours with primer and about 6 without primer before they start slightly creasing.

My favorite thing about this palette is how versatile it is. You can create so many different looks, wither it’s a simple day to day look or a more glammed up look. This palette has quickly become one of my faves and recently it is always in my purse for when I want to do touch ups or if I’m doing my makeup on the go.

The shade range in it is a wide one – it contains both warm and cool tones; browns, pinks and purples; light and dark shades; bold and transition shades – it has it all! If you enjoy this scale of shades, this is the palette for you.

If you know me you’d know that I have a “slight” obsession with eyeshaow palettes and have nearly 40 in my collection! (Yes, I just might be insane) and with all the palettes I own I keep going back to this one.

So do I recommend the palette? Hell yes! The palette as a stand alone costs $42 and to me it is worth every penny. I got it as part of the bundle but if I would have had to buy it on it’s own I would do it with no hesitation.

Swatches:

A few looks I created:

(Excuse me in advance for my crazy brows!) – in all these looks I used the Wonderwand mascara, but you will see that I forgot to clean my lashes from the shadows. Whoops…

Look 1 – A day to day look; Unconditional and Skinny Dip on the lid, On Fire on the lower lash line and Vacancy is in the inner corner (I also used My Tribe on the brow bone, in this and all the upcoming looks).

Look 2 – Another day to day look, this time using pinkier shades; Be Sassy and Jet Setter on the lid, Fierce on the lower lash line and Dainty is in the inner corner.

Look 3 – My least favorite look that I’ve created, also because I didn’t blend the shadows well; Happy on the lid and Skinny Dip as a transition shade, Own It on the lower lash line and Dainty is in the inner corner. You can probably tell that I also used an eyeliner but tbh I cannot recall what I used.

Look 4 – The first of two of my favorite looks I created; Shine Bright on the lid with Day Dream on the outer corner and Skinny Dip again as a transition shade, Queen Bee on the lower lash line and Vacancy is in the inner corner (though it is barely noticeable).

Look 5 (final look) – The second of my favorite looks I created; Fierce on the lid with Flirt and Day Dream on the outer corner and Be Sassy as a transition shade, Flirt on the lower lash line and I completely forgot the inner corner highlight in this one.

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So all I can say now is that Chloe did a wonderful job with curating this collection and creating this beautiful palette.

If you want to get your hands on any of these products:

# Asos carries a bunch of the brands products (though the palette is currently out of stock).
# The site Cloud 10 Beauty carries only the palette! Use the code CHLOE15 to get 15% off the palette. Also, there is free shipping over $40.
# Obviously, you can get the products off the official Ciaté website. (You get 10% off when first signing up to the site).
# Lastly – shop at Sephora! Cause Sephora has it all.

And what are your thoughts on this collection? Do you own any of the products? Do you watch Chloe Morello’s videos? As usual – let me know in the comments!

Don’t forget to follow my makeup madness on Instagram and Facebook!

See you next time,

Maya ♥

Comments

comments

2 Comments

    1. They look prettier in the swatches than they do in the pan, and are prettiest on the eyes!

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